We have written this data protection declaration (version 28.08.2020-111401236) to explain to you, in accordance with the provisions of the General Data Protection Regulation (EU) 2016/679, what information we collect, how we use data and what options you have as a visitor to this website.

Unfortunately, the nature of these explanations is very technical, but we have tried to describe the most important things as simply and clearly as possible.

Automatic data storage

When you visit websites these days, certain information is automatically created and stored, and this is also the case on this website.

When you visit our website as you are doing right now, our web server (the computer on which this website is stored) automatically stores data such as

– the address (URL) of the website accessed

– browser and browser version

– the operating system used

– the address (URL) of the previously visited page (referrer URL)

– the host name and IP address of the device from which the website is accessed

– Date and time

– in files (web server log files).

As a rule, web server log files are stored for two weeks and then automatically deleted. We do not pass on this data, but we cannot rule out the possibility that it may be viewed in the event of unlawful behaviour.

Cookies

Our website uses HTTP cookies to store user-specific data. In the following, we will explain what cookies are and why they are used to help you better understand the following data protection declaration.

What exactly are cookies?

Whenever you surf the internet, you use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One thing cannot be denied: cookies are really useful little helpers. Almost all websites use cookies. To be more precise, they are HTTP cookies, as there are also other cookies for other areas of application. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically stored in the cookie folder, which is effectively the ‘brain’ of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you return to our site, your browser transmits the ‘user-related’ information back to our site. Thanks to cookies, our website knows who you are and offers you the settings you are accustomed to. In some browsers, each cookie has its own file, while in others, such as Firefox, all cookies are stored in a single file.

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, while third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie is to be evaluated individually, as each cookie stores different data. The expiry time of a cookie also varies from a few minutes to a few years. Cookies are not software programmes and do not contain viruses, Trojans or other ‘pests’. Cookies also cannot access information on your PC.

For example, cookie data may look like this:

Name: _ga

Value: GA1.2.1326744211.152111401236-9

Purpose: Distinguishing between website visitors

Expiry date: after 2 years

A browser should be able to support these minimum sizes:

At least 4096 bytes per cookie At least 50 cookies per domain At least 3000 cookies in total What types of cookies are there? The question of which cookies we use in particular depends on the services used and is explained in the following sections of the privacy policy. At this point, we would like to briefly discuss the different types of HTTP cookies.

There are four types of cookies:

Essential cookies

These cookies are necessary to ensure that basic website functions work properly. For example, these cookies are needed when a user adds a product to the shopping cart, then continues surfing on other pages and only proceeds to checkout later. These cookies ensure that the shopping cart is not deleted even if the user closes their browser window.

Functional cookies

These cookies collect information about user behaviour and whether the user receives any error messages. They also measure the loading time and how the website behaves in different browsers.

Targeted cookies

These cookies ensure a better user experience. For example, they store information about the locations entered, font sizes or form data.

Advertising cookies

These cookies are also called targeting cookies. They are used to deliver customised advertising to the user. This can be very useful, but it can also be very annoying.

Usually, when you visit a website for the first time, you will be asked which of these types of cookies you want to allow. And, of course, this decision is also stored in a cookie.

How can I delete cookies?

How and whether you want to use cookies is up to you. Regardless of the service or website the cookies come from, you always have the option to delete, disable or only partially allow cookies. For example, you can block third-party cookies but allow all other cookies.

If you want to determine which cookies have been stored in your browser, change cookie settings or delete cookies, you can find this in your browser settings:

Chrome: Deleting, activating and managing cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Deleting cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you do not want any cookies at all, you can set up your browser to always notify you when a cookie is about to be placed. This way, you can decide for each individual cookie whether you want to allow it or not. The procedure is different for each browser. The best thing to do is to search for the instructions in Google using the search term ‘delete cookies Chrome’ or ‘disable cookies Chrome’ in the case of a Chrome browser.

What about my data protection?

The so-called ‘Cookie Guidelines’ have been in place since 2009. These guidelines state that the storage of cookies requires your consent. However, there are still very different reactions to these guidelines within the EU countries. In Austria, however, this guideline was implemented in § 96 (3) of the Telecommunications Act (TKG).

If you want to know more about cookies and are not put off by technical documentation, we recommend https://tools.ietf.org/html/rfc6265, the Internet Engineering Task Force's (IETF) Request for Comments called ‘HTTP State Management Mechanism’.

Storage of personal data

Personal data that you transmit to us electronically on this website, such as your name, email address, postal address or other personal information in the context of submitting a form or comments in the blog, together with the time and IP address, will only be used by us for the specified purpose, stored securely and not passed on to third parties.

We therefore only use your personal data for communicating with visitors who expressly request contact and for processing the services and products offered on this website. We do not pass on your personal data without consent, but we cannot rule out the possibility that this data may be viewed in the event of unlawful conduct.

If you send us personal data by email – and therefore outside of this website – we cannot guarantee the secure transmission and protection of your data. We recommend that you never send confidential data unencrypted by email.

Rights under the General Data Protection Regulation

According to the provisions of the GDPR and the Austrian Data Protection Act (DSG), you have the following rights:

Right to rectification (Article 16 GDPR)

Right to erasure (‘right to be forgotten’) (Article 17 GDPR)

Right to restriction of processing (Article 18 GDPR)

Right to notification

Right to be informed in connection with the rectification or erasure of personal data or the restriction of processing (Article 19 GDPR)

– Right to data portability (Article 20 GDPR)

– Right to object (Article 21 GDPR)

– Right not to be subject to a decision based solely on automated processing, including profiling (Article 22 GDPR)

– If you believe that the processing of your data violates data protection law or your data protection rights have otherwise been violated in any way, you can complain to the supervisory authority, which in Austria is the data protection authority, whose website you can find at https://www.dsb.gv.at/.

Evaluation of visitor behaviour

In the following data protection declaration, we will inform you whether and how we evaluate data from your visit to this website. The evaluation of the collected data is usually anonymous and we cannot draw any conclusions about your person from your behaviour on this website.

You can find out more about how to object to this evaluation of visit data in the following data protection declaration.

TLS encryption with https

We use https to transfer data securely over the internet (data protection through technology design, Article 25, paragraph 1 of the GDPR). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission over the internet, we can ensure the protection of confidential data. You can recognise the use of this data transmission security by the small lock symbol in the top left corner of your browser and by the use of the https scheme (instead of http) as part of our internet address.

Facebook pixel privacy policy

We use the Facebook pixel from Facebook on our website. To do this, we have implemented a code on our website. The Facebook pixel is a snippet of JavaScript code that loads a collection of functions that allow Facebook to track your user actions if you have come to our website via Facebook Ads. For example, if you purchase a product on our website, the Facebook pixel is triggered and stores your actions on our website in one or more cookies. These cookies enable Facebook to match your user data (customer data such as IP address, user ID) with the data of your Facebook account. Facebook then deletes this data. The collected data is anonymous to us and cannot be viewed and can only be used in the context of advertising placements. If you are a Facebook user and are logged in, your visit to our website will automatically be assigned to your Facebook user account.

We only want to show our services and products to people who are really interested in them. With the help of Facebook pixels, our advertising measures can be better tailored to your wishes and interests. This way, Facebook users (provided they have allowed personalised advertising) see ads that are relevant to them. Furthermore, Facebook uses the collected data for analysis purposes and its own advertisements.

Below, we show you the cookies that were set by embedding Facebook pixels on a test page. Please note that these are only example cookies. Depending on the interaction on our website, different cookies are set.

Name: _fbp

Wert: fb.1.1568287647279.257405483-6111401236-7

Purpose: Facebook uses this cookie to display advertising products.

Expiry date: after 3 months

Name: fr

Value: 0aPf312HOS5Pboo2r..Bdeiuf...1.0.Bdeiuf.

Purpose: This cookie is used to ensure that Facebook pixels work properly. Expiry date: after 3 months

Name: comment_author_50ae8267e2bdf1253ec1a5769f48e062111401236-3

Value: name of the author

Purpose: This cookie stores the text and name of a user who, for example, leaves a comment.

Expiry date: after 12 months

Name: comment_author_url_50ae8267e2bdf1253ec1a5769f48e062

Value: https%3A%2F%2Fwww.testseite…%2F (URL of the author)

Purpose: This cookie stores the URL of the website that the user enters in a text field on our website.

Expiry date: after 12 months

Name: comment_author_email_50ae8267e2bdf1253ec1a5769f48e062

Value: email address of the author

Purpose: This cookie stores the email address of the user if they have provided it on the website.

Expiry date: after 12 months

Note: The cookies mentioned above are based on an individual user behaviour. Especially when using cookies, changes on Facebook can never be ruled out.

If you are logged in to Facebook, you can change your settings for advertisements yourself at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. If you are not a Facebook user, you can generally manage your usage-based online advertising at http://www.youronlinechoices.com/de/praferenzmanagement/. There you have the option to activate or deactivate providers.

If you want to learn more about Facebook's data protection, we recommend the company's own data guidelines at https://www.facebook.com/policy.php.

Facebook Automatic Advanced Matching Privacy Policy

We have also activated Automatic Advanced Matching as part of the Facebook Pixel function. This Pixel function allows us to send hashed emails, names, gender, city, state, postcode and date of birth or phone number to Facebook as additional information, provided you have provided us with this data. This activation allows us to tailor advertising campaigns on Facebook even more precisely to people who are interested in our services or products.

Google Tag Manager Privacy Policy

We use the Google Tag Manager from Google Inc. for our website. Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in the European area. This tag manager is one of many helpful marketing products from Google. We can use the Google Tag Manager to centrally integrate and manage code sections from various tracking tools that we use on our website.

In this privacy policy, we would like to explain to you in more detail what the Google Tag Manager does, why we use it and how data is processed.

What is the Google Tag Manager?

The Google Tag Manager is an organisational tool that we use to integrate and manage website tags centrally and via a user interface. Tags are small sections of code that, for example, record (track) your activities on our website. To do this, JavaScript code sections are inserted into the source code of our site. The tags often come from Google-internal products such as Google Ads or Google Analytics, but tags from other companies can also be integrated and managed via the manager. Such tags perform a variety of tasks. They can collect browser data, feed marketing tools with data, integrate buttons, set cookies and also track users across multiple websites.

Why do we use Google Tag Manager for our website?

As the saying goes, organisation is half the battle! And of course, this also applies to the maintenance of our website. To make our website as good as possible for you and everyone who is interested in our products and services, we need various tracking tools such as Google Analytics. The data collected by these tools shows us what interests you most, where we can improve our services and which people we should also show our offers to. And to make this tracking work, we have to integrate the corresponding JavaScript codes into our website. In principle, we could integrate each code section of the individual tracking tools separately into our source text. However, this requires a relatively large amount of time and it is easy to lose track of what is going on. That's why we use Google Tag Manager. We can easily integrate the necessary scripts and manage them from one place. In addition, Google Tag Manager offers an easy-to-use interface and no programming knowledge is required. This is how we manage to keep our tag jungle in order.

What data is stored by Google Tag Manager?

Tag Manager itself is a domain that does not set any cookies and does not store any data. It acts as a mere ‘administrator’ of the implemented tags. The data is collected by the individual tags of the various web analysis tools. In Google Tag Manager, the data is essentially passed on to the individual tracking tools and not stored.

However, the situation is quite different with the integrated tags of the various web analysis tools, such as Google Analytics. Depending on the analysis tool, various data about your web behaviour is collected, stored and processed, usually with the help of cookies. Please read our data protection texts for the individual analysis and tracking tools that we use on our website.

In the account settings of the tag manager, we have allowed Google to receive anonymised data from us. However, this only concerns the use and application of our tag manager and not your data, which is stored via the code sections. We enable Google and others to receive selected data in anonymised form. We therefore consent to the anonymous sharing of our website data. Despite extensive research, we were unable to determine exactly which summarised and anonymous data is forwarded. In any case, Google deletes all information that could identify our website. Google combines the data with hundreds of other anonymous website data and creates user trends as part of benchmarking measures. In benchmarking, your own results are compared with those of your competitors. Based on the information collected, processes can be optimised.

How long and where is the data stored?

When Google stores data, it is stored on Google's own servers. The servers are distributed all over the world. Most of them are located in the United States.

At https://www.google.com/about/datacenters/inside/locations/?hl=de you can find out exactly where the Google servers are located.

Please refer to our individual data protection texts for the individual tools to find out how long the individual tracking tools store your data.

How can I delete my data or prevent data storage?

The Google Tag Manager itself does not set any cookies, but manages tags from various tracking websites. You can find detailed information on how to delete or manage your data in our data protection texts for the individual tracking tools.

Google is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=111401236. If you would like to learn more about Google Tag Manager, we recommend the FAQs at https://www.google.com/intl/de/tagmanager/faq.html.

Hotjar Privacy Policy

We use Hotjar from Hotjar Limited (Level 2, St Julian's Business Centre, 3, Elia Zammit Street, St Julian's STJ 1000, Malta) on our website to statistically evaluate visitor data. Hotjar is a service that analyses the behaviour and feedback of you as a user on our website through a combination of analysis and feedback tools. We receive reports and visualisations from Hotjar that show us where and how you ‘move’ on our site. Personal data is automatically anonymised and never reaches Hotjar's servers. This means that you are not personally identified as a website user, but we still learn a lot about your user behaviour.

What is Hotjar?

As mentioned in the section above, Hotjar helps us to analyse the behaviour of our site visitors. The tools offered by Hotjar include heat maps, conversion funnels, visitor recording, incoming feedback, feedback polls and surveys (more information can be found at https://www.hotjar.com/). This helps us to offer you a better user experience and a better service. On the one hand, it provides a good analysis of online behaviour and, on the other, we also receive good feedback on the quality of our website. Because, in addition to all the technical aspects of the analysis, we naturally also want to know your opinion of our website. And the feedback tool makes exactly that possible.

Why do we use Hotjar on our website?

In recent years, the importance of user experience on websites has increased significantly. And for good reason. A website should be designed in such a way that you, as a visitor, feel comfortable and can easily find your way around. Thanks to the analysis tools and the feedback tool from Hotjar, we can make our website and our offer more attractive. Hotjar's heat maps have proven to be particularly valuable for us. Heat maps are a form of visualisation for data. For example, Hotjar's heat maps allow us to see exactly what you like to click on, tap and where you scroll to.

What data is stored by Hotjar?

While you are surfing our website, Hotjar automatically collects information about your user behaviour. We have integrated our own tracking code into our website to enable this information to be collected. The following data can be collected about your computer or browser:

– IP address of your computer (collected and stored in an anonymous format)

– Screen size

– Browser information (which browser, which version, etc.)

– Your location (but only the country)

– Your preferred language setting

– Visited websites (sub-pages)

– Date and time of access to one of our sub-pages (websites)

– In addition, cookies also store data that is placed on your computer (usually in your browser).

No personal data is collected in them. In principle, Hotjar does not pass on any collected data to third parties. However, Hotjar expressly points out that it is sometimes necessary to share data with Amazon Web Services. In this case, parts of your information are stored on their servers. However, Amazon is bound by a confidentiality obligation not to disclose this data.

Only a limited number of people (Hotjar employees) have access to the stored information. Hotjar's servers are protected by firewalls and IP restrictions (access only from approved IP addresses). Firewalls are security systems that protect computers from unauthorised network access. They are designed to act as a barrier between Hotjar's secure internal network and the internet. Hotjar also uses third-party companies, such as Google Analytics and Optimizely, for its services. These companies may also store information that your browser sends to our website.

The following cookies are used by Hotjar. Since we refer, among other things, to the cookie list from Hotjar's privacy policy at https://www.hotjar.com/legal/policies/cookie-information, not every cookie has an exemplary value. The list shows examples of Hotjar cookies used and makes no claim to completeness.

Name: ajs_anonymous_id

Value: %2258832463-7cee-48ee-b346-a195f18b06c3%22111401236-5

Purpose: This cookie is typically used for analytical purposes and helps in counting visitors to our website by tracking whether you have visited this site before.

Expiry date: after one year

Name: ajs_group_id

Value: 0

Purpose: This cookie collects data on user behaviour. This data can then be assigned to a specific visitor group based on similarities between website visitors. Expiry date: after one year

Name: _hjid

Value: 699ffb1c-4bfb-483f-bde1-22cfa0b59c6c

Purpose: This cookie is used to persist a Hotjar User ID, unique to the site on the browser. This allows user behaviour to be attributed to the same user ID on subsequent visits.

Expiry date: after one year

Name: _hjMinimizedPolls

Value: 462568111401236-8

Purpose: Hotjar sets this cookie when you minimise a Feedback Poll widget. The cookie ensures that the widget stays minimised when you navigate through our pages. Expiry date: one year

Name: _hjIncludedInSample

Value: 1

Purpose: This session cookie is set to inform Hotjar whether you are part of the selected group of people (Sample) used to generate funnels. Expiry date: after one year

Name: _hjClosedSurveyInvites

Purpose: This cookie is set when you see an invitation to a feedback survey via a pop-up window. The cookie is used to ensure that this invitation only appears once for you.

Expiry date: after one year

Name: _hjDonePolls

Purpose: This cookie is set in your browser when you complete a feedback ‘question and answer session’ using the Feedback Poll Widget. This prevents Hotjar from asking you the same surveys in the future.

Expiry date: one year

Name: _hjDoneTestersWidgets

Purpose: This cookie is used as soon as you enter your data in the ‘Recruit User Tester Widget’. We use this widget to hire you as a tester. The cookie is used to prevent this form from reappearing.

Expiry date: after one year

Name: _hjMinimizedTestersWidgets

Purpose: This cookie is set so that the ‘Recruit User Tester’ really does stay minimised on all our pages once you have minimised it.

Expiry date: after one year

Name: _hjShownFeedbackMessage

Purpose: This cookie is set when you minimise or complete the incoming feedback. This is done so that the incoming feedback is immediately loaded as minimised when you navigate to another page where it is to be displayed.

Expiry date: after one year

How long and where is the data stored?

We have embedded a tracking code on our website that is transferred to the Hotjar servers in Ireland (EU). This tracking code contacts Hotjar's servers and sends a script to your computer or device that you use to access our site. The script collects certain data related to your interaction with our website. This data is then sent to Hotjar's servers for processing. Hotjar has imposed a 365-day data retention period on itself. This means that all data collected by Hotjar that is older than one year is automatically deleted.

How can I delete my data or prevent data storage?

Hotjar does not store any of your personal data for analysis. The company even advertises itself with the slogan ‘We track behaviour, not individuals’. You also always have the option to prevent the collection of your data. To do this, simply go to the opt-out page and click on ‘Disable Hotjar’. Please note that deleting cookies, using the private mode of your browser or using a different browser will result in data being collected again. Furthermore, you can also activate the ‘Do Not Track’ button in your browser. In the Chrome browser, for example, you have to click on the three bars in the top right-hand corner and go to ‘Settings’. There you will find the option ‘Send a “Do Not Track” request with browser access’ in the ‘Privacy’ section. Now just activate this button and Hotjar will not collect any data.

For more details on the privacy policy and what data is collected by Hotjar and how, please visit https://www.hotjar.com/legal/policies/privacy?tid=111401236.

Newsletter data protection declaration

When you sign up for our newsletter, you provide the above personal data and give us the right to contact you by email. We use the data stored during registration for our newsletter and do not pass it on.

If you unsubscribe from the newsletter – you will find the link for this at the bottom of each newsletter – we will delete all data stored when you registered for the newsletter.

Google Ads (Google AdWords) Conversion Tracking Privacy Policy

We use Google Ads (formerly Google AdWords) as an online marketing measure to promote our products and services. In this way, we want to make more people on the internet aware of the high quality of our offers. As part of our advertising measures through Google Ads, we use conversion tracking from Google Inc. on our website. In Europe, however, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. This free tracking tool helps us to better tailor our advertising to your interests and needs. In the following article, we will explain in more detail why we use conversion tracking, what data is stored in the process, and how you can prevent this data storage.

What is Google Ads conversion tracking?

Google Ads (formerly Google AdWords) is the in-house online advertising system of Google Inc. We are convinced of the quality of our offering and want as many people as possible to get to know our website. Google Ads offers the best platform for this in the online sector. Of course, we also want to gain a precise overview of the cost-benefit factor of our advertising campaigns. That's why we use the Google Ads conversion tracking tool. But what exactly is a conversion? A conversion occurs when you go from being a website visitor with no interest in making a purchase to a visitor who is actively considering making a purchase. This always happens when you click on our ad and then take another action, such as visiting our website. With Google's conversion tracking tool, we record what happens after a user clicks on our Google Ads ad. For example, we can see whether products have been purchased, services have been used or whether users have signed up for our newsletter.

Why do we use Google Ads conversion tracking on our website? We use Google Ads to draw attention to our offer on other websites as well. The aim is to ensure that our advertising campaigns only reach people who are interested in our offers. With the conversion tracking tool, we can see which keywords, ads, ad groups and campaigns lead to the desired customer actions. We can see how many customers interact with our ads on a device and then perform a conversion. This data enables us to calculate our cost-benefit factor, measure the success of individual advertising measures and consequently optimise our online marketing measures. Furthermore, with the help of the data obtained, we can make our website more interesting for you and adapt our advertising offer even more individually to your needs.

What data is stored by Google Ads conversion tracking?

We have integrated a conversion tracking tag or code snippet on our website to better analyse certain user actions. When you click on one of our Google Ads, a cookie called ‘Conversion’ is stored on your computer (usually in the browser) or mobile device by a Google domain. Cookies are small text files that store information on your computer.

Here is the data of the most important cookies for Google's conversion tracking:

Name: Conversion

Value: EhMI_aySuoyv4gIVled3Ch0llweVGAEgt-mr6aXd7dYlSAGQ111401236-3

Purpose: This cookie stores every conversion you make on our site after you have come to us via a Google ad.

Expiry date: after 3 months

Name: _gac

Value: 1.1558695989.EAIaIQobChMIiOmEgYO04gIVj5AYCh2CBAPrEAAYASAAEgIYQfD_BwE Purpose: This is a classic Google Analytics cookie and is used to record various actions on our website.

Expiry date: after 3 months

Note: The _gac cookie only appears in connection with Google Analytics. The above list is not exhaustive, as Google also uses other cookies for analytical evaluation.

As soon as you complete an action on our website, Google recognises the cookie and stores your action as a so-called conversion. As long as you are surfing on our website and the cookie has not yet expired, we and Google recognise that you have found us through our Google Ads ad. The cookie is read and sent back to Google Ads with the conversion data. It is also possible that other cookies are used to measure conversions. Google Ads conversion tracking can be further refined and improved using Google Analytics. For ads that Google displays in various locations on the web, cookies named ‘__gads’ or ‘_gac’ may be set under our domain. Since September 2017, analytics.js has been using the _gac cookie to store various campaign information. The cookie stores this data as soon as you visit one of our pages that has Google Ads automatic tag labelling set up. Unlike cookies that are set for Google domains, Google can only read these conversion cookies when you are on our website. We do not collect or receive any personal data. We receive a report from Google with statistical evaluations. This tells us, for example, the total number of users who clicked on our ad and we can see which advertising measures were well received.

How long and where is the data stored?

At this point, we would like to point out that we have no influence over how Google uses the collected data. According to Google, the data is encrypted and stored on secure servers. In most cases, conversion cookies expire after 30 days and do not transmit any personal data. The cookies named ‘Conversion’ and ‘_gac’ (which is used in conjunction with Google Analytics) have an expiry date of 3 months.

How can I delete my data or prevent data storage?

You have the option not to participate in Google Ads conversion tracking. If you disable the Google conversion tracking cookie in your browser, you block conversion tracking. In this case, you will not be included in the tracking tool's statistics. You can change the cookie settings in your browser at any time. This works a little differently for each browser. Here you will find instructions on how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Deleting cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you do not want to accept any cookies, you can set up your browser to always notify you when a cookie is about to be placed. This means that you can decide for each individual cookie whether or not to allow it. Downloading and installing this browser plug-in from https://support.google.com/ads/answer/7395996 will also disable all ‘advertising cookies’. Please note that by disabling these cookies you will not prevent the advertisements from being displayed, only the personalised advertisements.

As a result of its certification for the American-European data protection agreement ‘Privacy Shield’, the American company Google LLC is required to comply with the data protection laws applicable in the EU. If you would like to learn more about data protection at Google, we recommend Google's general privacy policy: https://policies.google.com/privacy?hl=de.

Facebook privacy policy

We use selected Facebook tools on our website. Facebook is a social media network of the company Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland. These tools help us to provide you and people who are interested in our products and services with the best possible offer. Below, we provide an overview of the various Facebook tools, what data is sent to Facebook and how you can delete this data.

What are Facebook tools?

Among many other products, Facebook also offers the so-called ‘Facebook Business Tools’. This is the official name given to them by Facebook. However, since the term is hardly known, we have decided to simply call them Facebook tools. These include, among other things:

– Facebook pixel

– social plug-ins (such as the ‘Like’ or ‘Share’ buttons)

– Facebook login

– Account Kit

– APIs (application programming interface)

– SDKs (set of programming tools)

– Platform integrations

– Plugins

– Codes

– Specifications

– Documentations

– Technologies and services

With these tools, Facebook expands its services and has the opportunity to obtain information about user activities outside of Facebook.

Why do we use Facebook tools on our website?

We only want to show our services and products to people who are really interested in them. With the help of advertisements (Facebook ads), we can reach exactly these people. However, in order to show users appropriate advertising, Facebook needs information about people's wants and needs.

This means that information about user behaviour (and contact data) on our website is made available to the company. This enables Facebook to collect better user data and to display the appropriate advertising about our products or services to interested people. The tools thus enable customised advertising campaigns on Facebook.

Facebook calls data about your behaviour on our website ‘event data’. These are also used for measurement and analysis services. Facebook can thus create ‘campaign reports’ on our behalf about the effectiveness of our advertising campaigns. Furthermore, analyses give us a better insight into how you use our services, website or products. This means that we can use some of these tools to optimise your user experience on our website. For example, you can use the social plug-ins to share content on our site directly on Facebook.

What data is stored by Facebook tools?

When you use individual Facebook tools, personal data (customer data) may be sent to Facebook. Depending on the tools used, customer data such as name, address, telephone number and IP address may be sent.

Facebook uses this information to compare it with the data it has about you (if you are a Facebook member). Before customer data is transmitted to Facebook, it is subjected to a process known as ‘hashing’. This means that a data set of any size is transformed into a character string. This also serves to encrypt data.

In addition to contact data, ‘event data’ is also transmitted. ‘Event data’ refers to the information that we receive about you on our website. For example, which sub-pages you visit or which products you purchase from us. Facebook does not share the information it receives with third-party providers (such as advertisers), unless the company has explicit permission or is legally obliged to do so. ‘Event data’ can also be linked to contact data. This enables Facebook to offer better personalised advertising. After the aforementioned matching process, Facebook deletes the contact data again.

In order to be able to deliver optimised advertisements, Facebook only uses the event data if it has been combined with other data (collected by Facebook in other ways). Facebook also uses this event data for security, protection, development and research purposes. Much of this data is transferred to Facebook via cookies. Cookies are small text files that are used to store data or information in browsers. Depending on the tools used and whether you are a Facebook member, a different number of cookies will be created in your browser. We will discuss individual Facebook cookies in more detail in the descriptions of the individual Facebook tools. You can also find general information about the use of Facebook cookies at https://www.facebook.com/policies/cookies.

How long and where is the data stored?

In principle, Facebook stores data until it is no longer needed for its own services and Facebook products. Facebook has distributed servers around the world where its data is stored. However, customer data is deleted within 48 hours after it has been compared with its own user data.

How can I delete my data or prevent it from being stored?

In accordance with the General Data Protection Regulation, you have the right to information, correction, transferability and deletion of your data.

A complete deletion of the data only takes place if you completely delete your Facebook account. This is how you delete your Facebook account:

1) Click on Settings on the right side of Facebook.

2) Then click on ‘Your Facebook Information’ in the left column.

3) Now click on ‘Deactivation and Deletion’.

4) Now select ‘Delete Account’ and then click on ‘Continue and Delete Account’.

5) Now enter your password, click on ‘Continue’ and then on ‘Delete Account’.

The data that Facebook receives via our page is stored, among other things, using cookies (e.g. for social plugins). You can disable, delete or manage individual or all cookies in your browser. Depending on which browser you use, this works in different ways. The following instructions show how to manage cookies in your browser:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Deleting cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you do not want to accept any cookies, you can set up your browser to always notify you when a cookie is about to be placed. This way, you can decide for each individual cookie whether to accept it or not. Facebook is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information about this at https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC. We hope we have provided you with the most important information about the use and data processing by the Facebook tools. If you want to learn more about how Facebook uses your data, we recommend you read the data guidelines at https://www.facebook.com/about/privacy/update.

LinkedIn privacy policy

We use social plug-ins from the social media network LinkedIn, operated by LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA, on our website. These social plug-ins may be feeds, content sharing or links to our LinkedIn page. The social plug-ins are clearly labelled with the well-known LinkedIn logo and allow you, for example, to share interesting content directly via our website. For the European Economic Area and Switzerland, the company LinkedIn Ireland Unlimited Company Wilton Place in Dublin is responsible for data processing. By embedding such plug-ins, data can be sent to LinkedIn, stored and processed there. This data protection declaration is intended to inform you about what data is involved, how the network uses this data and how you can manage or prevent data storage.

What is LinkedIn?

LinkedIn is the largest social network for business contacts. Unlike Facebook, for example, the company focuses exclusively on building business contacts. Companies can use the platform to present services and products and establish business relationships. Many people also use LinkedIn to search for jobs or to find suitable employees for their own company. In Germany alone, the network has over 11 million members. In Austria, there are about 1.3 million.

Why do we use LinkedIn on our website?

We know how busy you are. You can't follow all social media channels individually. Even if, as in our case, it would be worthwhile. We regularly post interesting news or reports that are worth sharing. That's why we have created the option on our website to share interesting content directly on LinkedIn or to link directly to our LinkedIn page. We regard integrated social plug-ins as an extended service on our website. The data that LinkedIn collects also helps us to ensure that any advertising we do is only shown to people who are interested in what we have to offer.

What data is stored by LinkedIn?

LinkedIn does not store any personal data just by integrating social plug-ins. LinkedIn calls this data, which is generated by plug-ins, passive impressions. However, if you click on a social plug-in to share our content, for example, the platform stores personal data as so-called ‘active impressions’. And this is regardless of whether you have a LinkedIn account or not. If you are logged in, the data collected will be associated with your account. Your browser will establish a direct connection to LinkedIn's servers when you interact with our plug-ins. This is how the company logs various usage data. In addition to your IP address, this may include, for example, login data, device information or information about your internet or mobile service provider. If you access LinkedIn services via your smartphone, your location can also be determined (after you have given permission for this). LinkedIn can also pass this data on to third-party advertisers in ‘hashed’ form. Hashing means that a data record is converted into a character string. This allows the data to be encrypted so that people can no longer be identified. Most of the data about your user behaviour is stored in cookies. These are small text files that are usually set in your browser. However, LinkedIn can also use web beacons, pixel tags, display tags and other device identifiers. Various tests also show which cookies are set when a user interacts with a social plug-in. The data found cannot claim to be complete and serve only as an example. The following cookies were set without being logged in to LinkedIn:

Name: bcookie

Value: =2&34aab2aa-2ae1-4d2a-8baf-c2e2d7235c16111401236-

Purpose: This cookie is a so-called ‘browser ID cookie’ and consequently stores your identification number (ID).

Expiry date: After 2 years

Name: lang

Value: v=2&lang=de-de

Purpose: This cookie stores your default or preferred language.

Expiry date: after end of session

Name: lidc

Value: 1818367:t=1571904767:s=AQF6KNnJ0G111401236...

Purpose: This cookie is used for routing. Routing records the ways in which you came to LinkedIn and how you navigate through the website.

Expiry date: after 24 hours

Name: rtc

Value: kt0lrv3NF3x3t6xvDgGrZGDKkX

Purpose: No further information could be found about this cookie. Expiry date: after 2 minutes

Name: JSESSIONID

Value: ajax:1114012362900777718326218137

Purpose: This is a session cookie that LinkedIn uses to maintain anonymous user sessions with the server.

Expiry date: after session end

Name: bscookie

value: ‘v=1&201910230812...

Purpose: This cookie is a security cookie. LinkedIn describes it as a secure browser ID cookie.

Expiry date: after 2 years

Name: fid

value: AQHj7Ii23ZBcqAAAA...

Purpose: No further information could be found about this cookie.

Expiry date: after 7 days

Note: LinkedIn also works with third-party providers. That's why we also recognised the two Google Analytics cookies _ga and _gat during our test.

How long and where is the data stored?

In principle, LinkedIn stores your personal data for as long as the company considers it necessary to provide its services. However, LinkedIn deletes your personal data when you delete your account. In some exceptional cases, LinkedIn may retain some data in aggregated and anonymised form even after you have deleted your account. As soon as you delete your account, other people will no longer be able to see your data within a day. LinkedIn generally deletes the data within 30 days. However, LinkedIn retains data if it is legally required to do so. Data that can no longer be assigned to a specific person remains stored even after the account has been closed. The data is stored on various servers in America and presumably also in Europe.

How can I delete my data or prevent it from being stored?

You have the right to access and delete your personal data at any time. You can manage, change and delete your data in your LinkedIn account. You can also request a copy of your personal data from LinkedIn.

This is how you access the account data in your LinkedIn profile:

Click on your profile icon in LinkedIn and select the ‘Settings and Privacy’ section. Now click on ‘Privacy’ and then on ‘Change’ in the ‘How LinkedIn uses your data’ section. In just a short time, you will be able to download selected data about your web activity and account history.

You can also prevent LinkedIn from processing data in your browser. As mentioned above, LinkedIn stores most data using cookies that are set in your browser. You can manage, disable or delete these cookies. The management process varies depending on which browser you use. Instructions for the most common browsers can be found here:

Chrome: Delete, enable and manage cookies in Chrome

Safari: How to manage cookies and website data with Safari

Firefox: How to delete cookies to remove data that websites have stored on your computer

Internet Explorer: How to delete and manage cookies

Microsoft Edge: How to delete and manage cookies

You can also set up your browser so that you are always informed when a cookie is about to be placed. This means that you can always decide individually whether you want to allow the cookie or not.

LinkedIn is an active participant in the EU-U.S. Privacy Shield Framework. This framework ensures the correct transfer of data between the United States and the European Union.

You can find out more about this at https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0. We have tried to provide you with the most important information about data processing by LinkedIn. At https://www.linkedin.com/legal/privacy-policy, you can find out even more about the data processing of the social media network LinkedIn.

Vimeo privacy policy

We also use videos from the company Vimeo on our website. The video portal is operated by Vimeo LLC, 555 West 18th Street, New York, New York 10011, USA. With the help of a plug-in, we can display interesting video material directly on our website. In doing so, certain data about you may be transferred to Vimeo. In this privacy policy, we will show you what data is involved, why we use Vimeo and how you can manage or prevent your data and data transmission.

What is Vimeo?

Vimeo is a video platform that was founded in 2004 and has been enabling the streaming of videos in HD quality since 2007. Since 2015, it has also been possible to stream in 4k Ultra HD. The portal is free to use, but it is also possible to publish paid content. Compared to the market leader YouTube, Vimeo prioritises high-quality content. The portal offers a lot of artistic content such as music videos and short films, but also documentaries on a wide range of topics.

Why do we use Vimeo on our website?

The aim of our website is to provide you with the best possible content. And as easily accessible as possible. We are only satisfied with our service when we have achieved this. The Vimeo video service helps us to achieve this goal. Vimeo offers us the opportunity to present you with high-quality content directly on our website. Instead of just giving you a link to an interesting video, you can watch the video right here on our site. This expands our service and makes it easier for you to access interesting content. Thus, in addition to our texts and images, we also offer video content.

What data is stored on Vimeo?

When you visit a page on our site that has a Vimeo video embedded, your browser connects to Vimeo's servers. This results in a data transfer. This data is collected, stored and processed on the Vimeo servers. Regardless of whether you have a Vimeo account or not, Vimeo collects data about you. This includes your IP address, technical information about your browser type, your operating system or very basic device information. Vimeo also stores information about which website you are using the Vimeo service on and what actions (web activities) you are taking on our website. These web activities include, for example, session duration, bounce rate or which button you clicked on our website with the built-in Vimeo function. Vimeo can track and store these actions using cookies and similar technologies.

If you are logged in to Vimeo as a registered member, more data can usually be collected because more cookies may already have been set in your browser. In addition, your actions on our website are linked directly to your Vimeo account. To prevent this, you must log out of Vimeo while ‘surfing’ on our website.

Below, we show you the cookies that are set by Vimeo when you are on a website with an integrated Vimeo function. This list is not exhaustive and assumes that you do not have a Vimeo account.

Name: player

Value: ‘’

Purpose: This cookie stores your preferences before you play an embedded Vimeo video. This will restore your preferred settings the next time you watch a Vimeo video.

Expiry date: after one year

Name: vuid

Value: pl1046149876.614422590111401236-4

Purpose: This cookie collects information about your actions on websites that have embedded a Vimeo video.

Expiry date: after 2 years

Note: These two cookies are always set as soon as you visit a website with an embedded Vimeo video. If you watch the video and click the button to, for example, ‘share’ or ‘like’ the video, further cookies are set. These are also third-party cookies such as _ga or _gat_UA-76641-8 from Google Analytics or _fbp from Facebook. Exactly which cookies are set here depends on your interaction with the video.

The following list shows a selection of possible cookies that are set when you interact with the Vimeo video:

Name: _abexps

Value: %5B%5D

Purpose: This Vimeo cookie helps Vimeo to remember the settings you have made. This could be, for example, a pre-set language, region or username. In general, the cookie stores data about how you use Vimeo. Expiration date: after one year

Name: continuous_play_v3

Value: 1

Purpose of use: This cookie is a first-party cookie from Vimeo. The cookie collects information about how you use the Vimeo service. For example, the cookie stores when you pause or resume a video.

Expiry date: after one year

Name: _ga

Value: GA1.2.1522249635.1578401280111401236-7

Purpose: This cookie is a third-party cookie from Google. By default, analytics.js uses the _ga cookie to store the user ID. It is used to distinguish between website visitors.

Expiry date: after 2 years

Name: _gcl_au

Value: 1.1.770887836.1578401279111401236-3

Purpose: This third-party cookie from Google AdSense is used to improve the efficiency of advertisements on websites.

Expiry date: after 3 months

Name: _fbp

Value: fb.1.1578401280585.310434968

Purpose: This is a Facebook cookie. This cookie is used to display advertisements or advertising products from Facebook or other advertisers.

Expiry date: after 3 months

Vimeo uses this data, among other things, to improve its own service, to communicate with you and to set its own targeted advertising measures. Vimeo emphasises on its website that only first-party cookies (i.e. cookies from Vimeo itself) are used for embedded videos as long as you do not interact with the video.

How long and where is the data stored?

Vimeo is headquartered in White Plains, New York (USA). However, the services are offered worldwide. The company uses computer systems, databases and servers in the USA and in other countries. Your data can therefore also be stored and processed on servers in America. The data remains stored by Vimeo until the company no longer has an economic reason for storing it. Then the data is deleted or anonymised. Vimeo complies with the EU-U.S. Privacy Shield Framework and is therefore allowed to collect and use data from users in the EU and transfer it to the USA.

How can I delete my data or prevent it from being stored?

You always have the option of managing cookies in your browser according to your preferences. For example, if you do not want Vimeo to set cookies and thus collect information about you, you can delete or disable cookies in your browser settings at any time. This works a little differently depending on the browser. Please note that after disabling/deleting cookies, various functions may no longer be fully available. The following instructions show how to manage or delete cookies in your browser.

Chrome: How to delete, enable, and manage cookies in Chrome

Safari: How to manage cookies and website data in Safari

Firefox: How to delete cookies to remove data that websites have stored on your computer

Internet Explorer: How to delete and manage cookies

Microsoft Edge: How to delete and manage cookies

If you are a registered Vimeo member, you can also manage the cookies used in the Vimeo settings.

Vimeo is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. More information can be found at https://www.privacyshield.gov/participant?id=a2zt00000008V77AAE&status=Active. You can find out more about the use of cookies at Vimeo at https://vimeo.com/cookie_policy, and information on data protection at Vimeo can be found at https://vimeo.com/privacy.

Zoom privacy policy

For our website, we use the video conferencing tool Zoom from the American software company Zoom Video Communications. The company headquarters is located at 55 Almaden Boulevard, 6th Floor, CA 95113, San Jose, California. Thanks to ‘Zoom’, we can hold a video conference with customers, business partners, clients and also employees very easily and without having to install any software. In this data protection declaration, we will discuss the service in more detail and provide you with information about the most important aspects relevant to data protection.

What is Zoom?

Zoom is one of the world's most well-known video conferencing solutions. With the ‘Zoom Meetings’ service, we can hold an online video conference with you, for example, but also with employees or other users via a digital conference room. This makes it very easy for us to make digital contact, exchange ideas on a range of topics, send text messages or even make phone calls. Furthermore, you can also share screens, exchange files and use a whiteboard via Zoom.

Why do we use Zoom on our website?

It is important to us that we can communicate with you quickly and easily. And that is exactly what Zoom offers us. The software program also works directly through a browser. This means that we can simply send you a link and start the video conference. In addition, additional functions such as screen sharing or exchanging files are of course also very practical.

What data does Zoom store?

When you use Zoom, data about you is also collected so that Zoom can provide its services. This includes data that you consciously provide to the company. This includes, for example, your name, telephone number or email address. However, data is also automatically transmitted to Zoom and stored. This includes, for example, technical data from your browser or your IP address. In the following, we will discuss in more detail the data that Zoom may collect and store about you:

If you provide data such as your name, username, email address or phone number, this data will be stored by Zoom. Content that you upload while using Zoom will also be stored. This includes, for example, files or chat logs.

The technical data that Zoom automatically stores includes, in addition to the IP address already mentioned above, the MAC address, other device IDs, device type, which operating system you are using, which client you are using, camera type, microphone and speaker type. Your approximate location is also determined and stored. Furthermore, Zoom also stores information about how you use the service. For example, whether you are ‘zooming’ via desktop or smartphone, whether you are using a phone call or VoIP, whether you are participating with or without video, or whether you are requesting a password. Zoom also records so-called metadata such as the duration of the meeting/call, start and end time of meeting participation, meeting name and chat status.

Zoom states in its own privacy policy that the company does not use advertising cookies or tracking technologies for its services. These tracking methods are only used on its own marketing websites such as www.zoom.us. Zoom does not sell personal data and does not use it for advertising purposes.

How long and where is the data stored?

Zoom does not disclose any specific time frame in this regard, but emphasises that the data collected will be stored for as long as necessary to provide the services or for its own purposes. The data will only be stored for longer if this is required for legal reasons. In principle, Zoom stores the collected data on American servers, but data can arrive at different data centres worldwide.

How can I delete my data or prevent it from being stored?

If you do not want data to be stored during the Zoom meeting, you must not use the meeting. However, you always have the right and the option to have all your personal data deleted. If you have a Zoom account, you can find instructions on how to delete your account at https://support.zoom.us/hc/en-us/articles/201363243-How-Do-I-Delete-Terminate-My-Account. Zoom Video Communications is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information at https://www.privacyshield.gov/participant?id=a2zt0000000TNkCAAW&status=Active.

We hope we have provided you with a good overview of how Zoom processes data. Of course, it is always possible that a company's privacy policy may change. Therefore, we also recommend that you read Zoom's privacy policy for more information at https://zoom.us/de-de/privacy.html.

Note: When we speak of processing in our privacy policy, we mean any kind of data processing. As mentioned above in the original GDPR declaration, this includes not only the collection but also the storage and processing of data.

All texts are protected by copyright.

Source: Created with the Datenschutz Generator Österreich by AdSimple